FY26 Marketing budget — Olympics + World Cup
Funded$50,000 in the FY 2025-26 General Fund budget for joint LA28 + FIFA World Cup marketing. A small line, but the city's first formal pre-Games allocation.
City of Redondo Beach FY26 Proposed Budget →LA28 dashboard · May 2026
The Olympics are coming. Here's what it means for us.
Redondo Beach has no Olympic venues. But with the closest competition site eight miles away and six weeks of athletes, fans, and global press flowing through the South Bay, our hotels, restaurants, streets, and budget are all going to feel it. Hover any underlined term for a plain-English definition.
Olympics
Jul 14–30
2028
Paralympics
Aug 15–27
2028
Nearest venue
8 mi
SoFi Stadium
SoCal impactTotal estimated direct + indirect economic activity across Southern California's five counties tied to the Games. Source: Beacon Economics + California OBEE.
$17B
90K jobs
The setup
Six weeks. Forty sports. Fifteen million visitors.
15,000
athletes competing
800
events across 40 sports
15M
visitors to the region
Roughly six weeks of continuous high-intensity activityThe crossover days when both Olympic competition and Paralympic preparation are active. The full Games window runs continuously from late June ramp-up through early September wind-down. beginning with the Opening Ceremony at SoFi Stadium and ending with the Paralympic Closing Ceremony in late August. Our entire summer.
Where the events are
The closest venues, ranked by distance.
Nine venues within 25 miles of Redondo Pier. Beach volleyball landed in Long Beach — not Hermosa — so the South Bay is a spillover hub, not a host city.
SoFi StadiumThe closest major venue. Opening Ceremony pushes the most concentrated traffic of the entire Games — likely the single hardest day for South Bay travel.
Inglewood · Opening Ceremony, Swimming
8 miNEThe closest major venue. Opening Ceremony pushes the most concentrated traffic of the entire Games — likely the single hardest day for South Bay travel.
Dignity Health Sports ParkMulti-sport campus at Cal State Dominguez Hills. Multi-week competition days bring sustained traffic on the 110 and 405.
Carson · Tennis, Rugby Sevens, Archery, Field Hockey
10 miSEMulti-sport campus at Cal State Dominguez Hills. Multi-week competition days bring sustained traffic on the 110 and 405.
Velo Sports CenterOn the same Dignity Health campus. Iconic 1984-built velodrome being reused for 2028.
Carson · Track Cycling
10 miSEOn the same Dignity Health campus. Iconic 1984-built velodrome being reused for 2028.
BMO StadiumExposition Park area. Flag football is a brand-new Olympic event in 2028.
Los Angeles · Flag Football, Lacrosse
14 miNEExposition Park area. Flag football is a brand-new Olympic event in 2028.
Long Beach Convention CenterLong Beach is hosting 11 sport competitions across 7 venues — the second-largest LA28 cluster after Downtown.
Long Beach · Handball, Sitting Volleyball, Water Polo, Artistic Swimming
17 miSELong Beach is hosting 11 sport competitions across 7 venues — the second-largest LA28 cluster after Downtown.
Venice BeachTriathlon route runs through Santa Monica and Venice. The marathon also begins here. Pacific Coast Highway sees heavy ripple effects.
Los Angeles · Triathlon, Road Cycling, Marathon Start
17 miNWTriathlon route runs through Santa Monica and Venice. The marathon also begins here. Pacific Coast Highway sees heavy ripple effects.
Crypto.com Arena + LA Convention CenterDowntown cluster. Two of the highest-ticket-demand events, generating large-volume Olympic Lane traffic on the 110.
Los Angeles · Gymnastics, Boxing
17 miNEDowntown cluster. Two of the highest-ticket-demand events, generating large-volume Olympic Lane traffic on the 110.
Alamitos BeachBeach volleyball was widely rumored to land at Hermosa or Manhattan — final venue is in Long Beach, two zones over from the South Bay.
Long Beach · Beach Volleyball, Blind Football
18 miSEBeach volleyball was widely rumored to land at Hermosa or Manhattan — final venue is in Long Beach, two zones over from the South Bay.
Dodger StadiumBaseball returns to the Games for the first time since Tokyo 2020.
Los Angeles · Baseball
21 miNEBaseball returns to the Games for the first time since Tokyo 2020.
The money
What's at stake regionally.
Numbers cover the five-county Southern California region. Redondo's slice is small in absolute terms but disproportionate in TOT and restaurant revenue per resident.
- Economic impact (SoCal 5 counties)Total estimated direct + indirect economic activity across LA, Orange, San Bernardino, Riverside, and Ventura counties tied to the Games and pre-Games construction.
- $17–18B
- Jobs supportedCumulative job-years generated during the lead-up and Games window. Most are temporary; a smaller share become permanent in hospitality.
- 70K–90K
- Tax revenueIncludes sales tax, transient occupancy tax (TOT), and income tax from incremental wages. Coastal South Bay cities are projected to overperform on TOT.
- $700M
- Visitors to LA regionCombined international, out-of-state, and intra-state visitors over the six-week window. About 1M attend events; the rest are tourism and adjacent travel.
- 15M+
Beacon Economics + state OBEE forecasts
Hospitality, transport, security, construction
State + local combined
Across Olympics + Paralympics
Where they'll stay
Hotels yes. Airbnbs no.
Redondo has 15+ hotels and roughly 1,900 rooms total. Unlike the City of LA, which is loosening STRShort-Term Rental — any rental for less than 30 days. Includes Airbnb, VRBO, and similar platforms. rules through Dec 2028 to absorb Games demand, Redondo Beach maintains its 2019 STR ban. That funnels everything into hotel rooms — and pushes price upward.
The Portofino Hotel & Marina
161 rooms · King HarborOn the marina. Highest-end leisure property in town; well-positioned for delegations.
Crowne Plaza Redondo Beach
342 rooms · Aviation / 190thLargest hotel in the city. Conference facilities make it a logical host for sponsor and federation activity.
Hilton Garden Inn — Redondo Beach
148 rooms · AviationMid-market business hotel close to the 405 and a 15-minute drive from LAX.
SpringHill Suites by Marriott
120 rooms · Riviera VillageWalking distance to PCH and the Riviera Village restaurants — natural pick for staff and crew.
Sonesta Redondo Beach
110 rooms · Hermosa borderBoutique-tier rooms a few blocks from the bike path and the Hermosa Beach Strand.
TOTTransient Occupancy Tax — the 12% tax paid on every hotel room bill in Redondo Beach. Paid by visitors, but funds City services for residents. Redondo's third-largest tax source. outlook
FY 2025-26 TOT is budgeted at $9.2M. The City Manager's FY26 letter explicitly projects ~$2M of new TOT in FY 2026-27 from a recovered travel base plus the Legado Hotel opening. Games-year TOT (FY 2028-29) could outperform by another several million — the largest single-year jump in city history if it lands.
What to watch
Risks and concerns for residents.
The Olympics aren't going to displace anyone from their homes — but day-to-day life will get bumpier for six weeks. These are the specific things worth tracking now, not the day before opening ceremony.
Traffic on the 405, 110, and PCH
affects commuters, school families, anyone reliant on rideshare
Olympic Lanes will eat a freeway lane in each direction for credentialed traffic. Local trips that normally take 20 minutes could double. The Opening Ceremony at SoFi is the single hardest day; Carson event days are sustained pressure.
Public safety mutual aid
affects residents; the police chief budget already flags this in fy26 planning
Redondo Beach Police will likely deploy officers to support venue cities under existing mutual-aid agreements. Coverage at home may be thinner during the Games window, even with overtime backfill.
Hospitality labor strain
affects local restaurants and service businesses
Hotels and restaurants will be at peak demand. Expect tip-line pressure on existing workers, plus a hiring squeeze that may pull staff away from non-Games employers (school cafeterias, senior centers).
Short-term rental ambiguity
affects homeowners, renters, the code enforcement team
Redondo's STR ban (in place since 2019) remains. The City of LA is loosening rules through Dec 31, 2028. Expect pressure on Redondo to consider a temporary Games-only program — and to enforce against operators who try anyway.
Beach access on event-adjacent days
affects surfers, dog walkers, weekend regulars
Triathlon and beach volleyball will bring large temporary crowds to Venice and Long Beach. Spillover parking and rideshare drop-offs may saturate the Hermosa and Manhattan Beach Strand, with knock-on effects in South Redondo.
Price displacement risk
affects residents who rely on local businesses
Paris 2024 saw hotel rates initially +89% before retreating as supply caught up. Restaurants and grocers in venue-adjacent cities reported temporary local-customer displacement. Worth watching, not panicking over.
What Paris taught us
Lessons from the last Games.
Paris 2024 was the most recent Games and the most analyzed. Findings worth grafting onto our planning.
Paris finding: Hotel rates spiked +89% in early bookings, then retreated as supply caught up.
LA28 implicationDon't lock in peak inflation forecasts. Redondo hotel revenue should outperform a normal July but not by the 2× hoteliers initially expect.
Paris finding: Airbnb supply grew +40% in the months before the Games and helped stabilize prices.
LA28 implicationLA's loosened STR rules could absorb the same pressure. Redondo's STR ban removes that release valve here — so traditional hotels will run hotter.
Paris finding: Restaurants in the city center saw revenue drop during the Games as locals avoided the area.
LA28 implicationRiviera Village and Pier-area restaurants may want to plan around a residents-vs-tourists tradeoff — incentives, neighborhood-only nights, etc.
Paris finding: Public transit ridership surged and many systems struggled with crowding.
LA28 implicationMetro's plan for 2,000 supplemental buses is ambitious. The Green Line and Beach Cities Transit will likely see heavy strain.
Paris finding: Local businesses that prepared early (translated menus, multilingual staff, contactless payments) outperformed.
LA28 implicationOperators have 24 months. The marketing $50K and RBTT campaign give a partial framework — individual prep is still on each business.
How we're preparing
What the City has lined up.
Six concrete initiatives — funded, planned, or in market. The pace picks up sharply in 2027 when capital projects need to be substantially complete.
rbla28.org — official LA28 microsite
ActiveStandalone city site positioning Redondo as 'central hub for teams, delegations, partners, and fans.' Distance maps to every major venue, hotel directory, business listings.
rbla28.org →RBTT digital media campaign
ActiveRedondo Beach Travel & Tourism, the 15-hotel consortium, is running a multimillion-dollar pre-Games digital push targeting international audiences and domestic premium travelers.
Redondo Beach Travel & Tourism →Measure FP — Public Safety Bond ($93.35M)
FundedVoter-approved bond (71.4% Nov 2024) funding a new police station and two replacement fire stations. Construction targeted for completion within 4–6 years — meaning new facilities should be online by the Games.
Easy Reader coverage →King Harbor & Pier CIP improvements
PlannedPart of the $94M Capital Improvement Program. Includes harbor amenities, ADA-compliant public boat launch, and pier-area work. Long-tail upgrades that will be in place by 2028.
FY 2025-26 CIP →Artesia Boulevard revitalization
PlannedHigher FAR zoning + parking relaxation along Artesia Blvd to attract retail. Positioned to be visible to Games-adjacent traffic flowing between the South Bay and Carson.
City Community Development →Sources
- LA28 Official Games Plan · dates, venues, schedule
- rbla28.org — City of Redondo Beach LA28 microsite · venue distances + hotel directory
- Wikipedia — LA28 venues · venue cluster reference
- Santa Monica Daily Press — $18B SoCal economic impact
- NBC LA — Five-county economic impact estimate
- Obedio — Redondo's $93M bond and Games strategy · marketing $50K, Measure FP, RBTT
- BNBCalc — Redondo Beach STR ban guide
- LAist — LA's STR rule loosening for the Games
- Lighthouse — Paris 2024 hospitality data
- LA Metro — LA28 transportation plan · 2,000 supplemental buses, Games Route Network
Dates and venues are based on LA28's officially confirmed Games Plan as of May 2026; details continue to be finalized through 2027. Economic impact figures are pre-Games projections; the IOC + LA28 have committed to a refreshed economic study. Local impact estimates for Redondo specifically are extrapolations from regional figures and Paris 2024 data, not commissioned studies — treat them accordingly.