Better Redondo
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Founder & Editor

Samuel Thompson

Business owner, Redondo Beach homeowner, and the person behind Better Redondo.

Samuel Thompson, founder and editor of Better Redondo, a civic journalism project covering Redondo Beach city government

Role

Founder & Editor

Location

Redondo Beach, D2

Beat

City Government

Since

2026

Hey neighbor!

I'm Sam Thompson, the person behind Better Redondo.

I was born and raised in the South Bay, Torrance and Redondo specifically. I left for a few years and lived in Boston, Newark, San Diego, Minneapolis, and Dallas, in stretches both short and long, both for work and for the kind of curiosity that makes you want to know what other places feel like to live in.

As an adult I moved back, lived in Hermosa and Manhattan, and earlier this year my wife Lauren and I bought our first home.

In Redondo.

The arc matters because it shapes what I think this project should be.

People who have only ever lived in one place tend to think their city is either uniquely terrible or uniquely wonderful.

People who have lived in many places tend to know that every city is some combination of both, and that the actual question — the only useful question — is whether the place you chose is making good decisions on the margin.

I left, I saw a lot of different versions of what an American city can be, and I came back because Redondo is one of the few places I've lived that has a genuine shot at being the best version of itself.

That's not naive. That's earned.

Background & credentials

I'm a 29-year-old business owner who is recently married and newly a homeowner in District 2 of Redondo Beach.

I've spent the last 14 years of my life building and running companies, primarily in the technology and marketing industries. I've founded and exited a handful of businesses, and I currently run Quicker, a MarTech holding company, with my two best friends (and our 40+ amazing team members).

I mention this for one reason: the kind of analysis I do on this site — reading budgets, evaluating revenue mixes, looking at deal structures like the Marine Avenue Authority Funded Reserve, thinking about a city the way I'd think about any organization with revenue and expenses — comes from work I've actually done. I read P&Ls for a living. I've signed payroll. I've negotiated the kinds of deals — vendor agreements, financing arrangements, partnerships, acquisitions — that share a lot of structural DNA with the deals a city signs every week.

I also understand the day-to-day work involves what running any people-heavy business involves: hiring, firing, managing expectations, managing organizational culture, hard conversations about performance, and the regular humbling that comes from being responsible for outcomes other people are counting on.

The exercise of writing here is partly an extension of that, and partly a way to apply what I've learned to a place I deeply care about.

I'm not a journalist, a lawyer, a planner, or a former public official. The credentials I bring to civic writing are operational, not professional.

I think those credentials are exactly the ones missing from most local civic discourse — most of which is dominated by retirees, lawyers, and activists with strong opinions but no firsthand experience of running anything with a meaningful payroll or customer (citizen) base.

I'd like Better Redondo to be a different kind of voice.

Coverage areas

Better Redondo focuses on a specific set of civic topics where operational experience and data analysis add the most value:

  • City budgets & finance — revenue analysis, General Fund health, capital improvement spending, fund balance trends
  • Land use & development — zoning changes, housing element compliance, the AES site, the Galleria redevelopment, waterfront lease negotiations
  • Infrastructure & public works — PCH corridor planning, bike infrastructure, streetscape improvements, parking policy
  • Council & commissions — meeting coverage, voting analysis, policy recommendations, public hearing summaries
  • Economic development — tourism strategy, hotel tax policy, business environment, the 2028 Olympics impact
  • Real estate & housing — market trends, property values, affordability, development pipeline

What I care about

I think this city has all the assets to do extraordinarily well.

I think it is currently not doing as well as it could to maximize its potential.

The waterfront. The harbor. The pier. The Esplanade. The Riviera. The Galleria's long-overdue redevelopment. The corridors — PCH, Catalina, Hawthorne, Artesia — that connect the city's parts to each other. The slow, patient work of making a city function well at the everyday level: sidewalks that don't trip you, streetlights that work, parks that someone obviously maintains, a downtown stretch you'd want to walk. The kind of fiscal discipline that lets a city afford the services its residents need without bleeding money on avoidable mistakes.

A planning process that takes residents seriously, in every neighborhood, not just the loud ones.

Long-term thinking about what this city looks like in 2040.

I care about these things because Redondo has the most underused collection of civic assets of any city on this coast, and because the people who live here — in every part of the city — deserve a city that lives up to the place it sits on.

What this project is, and isn't

Better Redondo is a civic project, not a campaign. I am not running for any office. I do not represent any party, slate, organization, or interest group. I am not paid by anyone for this work.

The Mission page lays out the operating commitments of the project in more detail.

If that ever changes — if I were to run for office, take a position with the city, or accept any role that would create a conflict with this work — I would say so plainly, on this page, and the relationship between Better Redondo and any new role would be disclosed in full.

Until that happens, the simplest description is also the most accurate:

I'm a resident who writes about the city I live in.

How to reach me

If you have a tip, a correction, a document I should look at, or a disagreement with something I've written, I'd genuinely like to hear it.

I read everything that comes in, and I keep sources confidential when asked.

— Sam

Published work

All articles by Samuel Thompson

10 opinion pieces and research reports published on Better Redondo.

About the author

FAQ

Who is behind Better Redondo?
Better Redondo is founded and edited by Samuel Thompson, a 29-year-old business owner and Redondo Beach homeowner in District 2. Sam has spent 14 years building companies in technology and marketing, and applies that operational experience to analyzing city budgets, deal structures, and land use decisions.
Is Better Redondo affiliated with the City of Redondo Beach?
No. Better Redondo is an independent civic journalism project. It is not affiliated with, endorsed by, or funded by the City of Redondo Beach, any political party, or any interest group. See the Mission page for detailed operating commitments.
What topics does Better Redondo cover?
Better Redondo covers Redondo Beach city government with a focus on budgets, land use, zoning, waterfront development, infrastructure, council voting, and public policy. Coverage includes research reports, opinion pieces, council meeting updates, and explainer articles.
How can I contact Samuel Thompson?
You can reach Sam at sam@samuelthompson.com. Tips, corrections, documents, and disagreements are all welcome. Sources are kept confidential when requested.

Last updated: June 7, 2026