The Pier hotel market, by the numbers.

1. LuxurySTR Global's top hotel tier — boutique or full-service luxury, premium ADRs, signature service. Portofino and Shade qualify.215 rooms · 30.3%
2. Upper UpscaleFull-service hotels with meeting space and multiple F&B outlets but not luxury-tier rates. Sonesta sits here.342 rooms · 48.2%
3. UpscaleBranded full- or select-service hotels — Hilton Tapestry, Marriott, Hyatt Place tier. Mid-$200s ADR typical.112 rooms · 15.8%
4. BudgetIndependent motels and limited-service properties under $150 ADR. Often older inventory.40 rooms · 5.6%

1. El Segundo108.9 rooms / 1K residents · 42.4%
2. Marina del Rey101.1 rooms / 1K residents · 39.4%
3. Redondo Beach23.1 rooms / 1K residents · 9.0%
4. Manhattan Beach15.2 rooms / 1K residents · 5.9%
5. Hermosa Beach8.5 rooms / 1K residents · 3.3%

El Segundo is the outlier — 16,500 residents with 1,800 hotel rooms, all driven by LAX-adjacent business demand. Marina del Rey is the second outlier in the opposite direction: a tiny resident population but a major waterfront tourism economy. Redondo Beach has 23.1 rooms per 1,000 residents — modest, hospitality is a piece of the economy here, not its center.

Available room-nightsThe total number of nights all rooms in town could theoretically be sold — rooms × 365.

561,005

If every hotel were full every night.

Implied occupied nightsCitywide room revenue divided by estimated average ADR — gives a back-of-envelope estimate of how many room-nights were actually sold.

355,583

At an estimated $215 blended ADR.

Implied occupancy

63%

Below the LA County coastal average (~72%).

Avg rooms occupied / night

974

Out of 1,537 total. Weekend peaks are well above this.

The "below LA coastal average" implied occupancy tracks what hotel operators have been saying for two years: leisure travel softened after the post-pandemic peak, business travel hasn't fully returned, and the City Manager's own FY26 letter explicitly notes that TOT is running roughly $2M below the City's full potential. The 2028 Olympics and the recovery of business travel are the two plausible paths back.

Pier-zone acreage

~50 ac

King Harbor + Pier + adjacent parcels.

Pier-zone rooms / acre

8.9

Low density compared to Downtown LA (100+).

Pier zone as % of city rooms

46%

Despite being a tiny slice of the city's land area.

That density figure matters: roughly 14 rooms per acre is a remarkably low utilization for ocean-adjacent land in coastal California. For comparison, even mid-rise hotel zones in Long Beach run 25–40 rooms/acre. The pier zone is mostly surface parking and low-slung structures — meaning there's substantial unrealized capacity if the City ever decides to add density on the harbor side. That's not a recommendation; it's an observation about the shape of the inventory.

TOT per occupied room-night

$25.80

At an estimated $215 ADR × 12% rate.

Implied annual room revenue

$76.5M

Citywide, from the TOT forecast.

FY27 TOT projection

$11.2M

City Manager's memo — Legado opening + recovery.

Visitors pay, residents benefit

$138 / resident

FY26 TOT ÷ 66,586 residents. About a month of library funding.

See the connected piece on the City budget for how TOT compares to the City's other revenue sources, and the LA28 Olympics report for how Games-related travel could move the FY29 number.